Booths, the high-end supermarket chain based in the north of England, has launched an accelerator programme to boost food and beverage startups.
The Booths Accelerator will provide one winning business with mentorship and funding, such as manufacturing and marketing advice, as well as retail listing at Booths to get the product onto the market. Applications for the accelerator scheme are currently open, closing at the end of August, with one winning brand to take home the acceleration support package from January 2023.
The managing director at Booths, Nigel Murray, commented:
"Getting a new product to market or an idea into production is a challenge. Eighty-one per cent of food and drink startups don’t feel they get enough support from the industry. This initiative is set to change that. It’s our way of giving back, by sharing our insights, experience, and tactical investment to help the next generation of food businesses.
Our suppliers, farmers and producers making great products are the key ingredients to the success of Booths. The original EH Booth’s desire to sell the very best goods he could find, still drives our business. We value the people and businesses who make exceptional food and drink and this initiative is to help nurture the food entrepreneurs of the future."