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  • Hugo Walker

Reewild: The app leveraging climate tech to create transparency for consumers

Reewild, a new app which demystifies environmental information on millions of supermarket products, has launched. The ClimateTech company harnesses data to share information about the carbon footprint and environmental impact of everyday food and beverage items.

In the face of the drastic impact of the food and beverage industry on the environment — accounting for over a quarter of greenhouse gas emissions — Reewild gives the public the tools and information to make sustainable choices about their consumption. With a unique traffic light system, ranging from A to E, plus a ‘Carbon Calorie’ value, Reewild systematises complex climate data into easy-to-understand ratings and scales.

"We very much believe it has the potential to go mainstream," said Reewild CEO Freddie Lintell.

The climate transparency app takes inspiration from other tech platforms which transform swathes of data into digestible and trackable indicators. As Mr Lintell puts it:

"We’re creating an engaging and empowering platform, which makes the overall experience of becoming more sustainable entertaining — something people want to share and compete in with others. In other words, we’re aiming to do for climate action what other successful apps such as MyFitnessPal and Strava have done for calorie tracking and exercise monitoring."

Creating such transparency not only empowers consumers to make choices more aligned with their values, but provides an incentive for manufacturers to prioritise environmental goals.

"Knowing you have a high-impact rating and why it’s high is the first step towards improving it. For many businesses it’s also about future-proofing themselves," Mr Lintell said.

"You’d be surprised how many businesses are already doing great work with their carbon accounting. There is still much work to do, but we see our solution as another tool to incentivise businesses to reduce their emissions, take climate action and accelerate the transition to a net-zero economy."

The app is part of a like-minded cohort: a wave of technology aiming to offer smart solutions to the climate crisis, such as Yuka, which has taken off in Europe, and redistributive apps such as Gander and TooGoodToGo.

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