Jun 30, 2026
Hugo Walker
Carrs Pasties, the Bolton-based family-run bakery renowned for its award-winning handmade pasties and savoury pastries, has announced a partnership with mezzeIQ, the AI-powered B2B ordering platform purpose-built for food manufacturers.
This collaboration will enhance the bakery's B2B customer experience while supporting continued growth and operational efficiency.
With a heritage dating back to 1938, Carrs Pasties has built a loyal customer base across wholesale, retail and foodservice by combining traditional craftsmanship with modern production. By adopting the mezzeIQ platform, the bakery is taking a significant step forward in how its trade customers place and manage orders, creating a more streamlined, transparent and scalable ordering process.
mezzeIQ, headquartered in Bristol, specialises in building tools designed specifically for the food manufacturing industry. Its platform includes features such as order cut-off management, real-time order tracking and AI-powered order reminders. These capabilities help reduce manual administration and deliver a seamless, consumer-grade ordering experience for Carrs Pasties' customers.
The partnership reflects a growing shift across the food manufacturing sector towards digital transformation. It demonstrates how heritage brands like Carrs Pasties can embrace technology to strengthen operations while preserving the quality and authenticity that define their products.
"We're excited to partner with mezzeIQ to modernise how we work with our trade customers and support our next phase of growth. This investment ensures our customers benefit from a simpler, more efficient ordering experience while we continue focusing on what we do best: making perfect pasties."
— James Neilson, Head of Sales, Carrs Pasties
mezzeIQ Founder/Director, Simon Bos, added: "Carrs Pasties is a great example of a family-run food manufacturer embracing smarter, more efficient ways of working. We're delighted to support the team as they continue to enhance the ordering experience for their customers."
Contact mezzeIQ today to discover how cutting-edge technology can transform your food manufacturing business.
