Nov 10, 2025
Hugo Walker
Taylors of Bruton has been baking since 1945, a true family business built on quality, care and craft. Their breads, pastries and baked goods supply cafés, retailers and restaurants across the South West, with every product made by hand in their Somerset bakery.
As their trade business grew, so did the complexity behind it. Orders were coming in by phone and email, with each one needing to be checked, entered (often by hand) and confirmed by the customer service team. It worked, but it wasn't scalable. The team knew they needed to modernise without losing the personal service their customers valued.
The challenge
With growing demand came new logistical headaches: tracking cut-off times, managing delivery zones and ensuring seasonal products were only visible at the right time. Taylors wanted a way for customers to place orders directly, at their own convenience, while reducing manual entry and human error in the process.
The solution
Taylors partnered with mezzeIQ, the industry-leading B2B ordering platform built specifically for food manufacturers. The result was a branded online portal where customers can browse products, place and amend orders, and track them through to delivery, all in one place.
Behind the scenes, the system handles the complexities that used to slow things down: delivery zones, cut-off rules, product availability and even seasonal changes. Orders flow straight into Taylors' back-office system, eliminating double entry and dramatically cutting down on admin time.
The results
Since introducing mezzeIQ, Taylors' customer service team has reclaimed hours of manual work each week. Orders now arrive digitally, complete and accurate. B2B customers have embraced the change, enjoying a simple, self-service ordering experience that reflects the professionalism and quality of the Taylors brand.
"mezzeIQ is brilliant. It's solving a lot of issues and giving us much more time with our customers."
— Catherine Taylor, Owner, Taylors of Bruton
Looking ahead
For Taylors, mezzeIQ has become more than an ordering tool — it's the backbone of a scalable, customer-focused operation. By digitising their trade process, they've removed friction, freed up their team and laid the foundations for continued growth.
Taylors of Bruton partnering with mezzeIQ is proof that even the most traditional craft bakeries can thrive in a digital world, with the right platform supporting them every step of the way.
Your customers expect better. We'll help you deliver it.
See how mezzeIQ can help you give customers a fast, reliable ordering experience, without adding pressure to your team. Book a quick demo.
