FoodCloud expands its successful redistribution platform into the UK and Europe
"We believe our technology platform can help UK and international food retailers make a positive impact on society and the environment"
FoodCloud, the Irish non-profit that redistributes surplus food, has expanded its leadership team as it looks to take on the UK and Europe.
The charity connects surplus food from businesses to community groups to prevent food waste, reduce food poverty and help the environment - by using technology to connect the surplus with the demand.
FoodCloud’s success in Ireland — with over 200 million meals redistributed so far — has catalysed its ambitious expansion plans. The non-profit will be partnering with FareShare in UK Tesco stores. Tesco CEO (at the time), Dave Lewis, called the pilot project "potentially the biggest single step we’ve taken to cut food waste."
The expansion called for a bigger leadership team. Sheena Forde has been appointed as partnerships director, while Angela Ruttledge will be taking the post of public affairs and stakeholder manager. Meanwhile, former board member Paula Doherty will be joining the executive team as the innovation strategy lead.
Co-founder and CEO Iseult Ward, who launched FoodCloud with Aoibheann O’Brien while at university at Trinity College Dublin, commented on the new appointments: "We are excited to announce these new appointments of such talented people as part of our ambitious strategic plan for future growth in the UK and Europe."
As well as moving into the UK, FoodCloud has launched partnerships with supermarkets in Czechia and Slovakia.
"Our vision is for a world where no good food goes to waste. With this announcement, we are one step closer to achieving that vision and building a more equitable, inclusive, and circular food system by 2030.
We believe our technology platform can help UK and international food retailers and foodservice companies make a positive impact on society and the environment, while also achieving their ESG and CSR goals."